Betano, Rexona, Coca-Cola, Brahma and Jim Beam are present at the event that brings together fans for the team’s games in Rio de Janeiro
The Copa América has excited Brazilian fans in favor of the team, which is in second place in group D and will face Colombia this Tuesday (2).
The championship is taking place in the USA and, while some lucky people are having the opportunity to watch the games in person, those who remained on Brazilian soil had to find other ways to watch the games, such as the Faz Zone Conmebol Copa América, which is located on Copacabana Beach and has already received thousands of people.
Signed by Effect Sports, the space is offering a series of activations for the public, alongside sponsors such as Betano — which is presenting the project —, Rexona, Coca-Cola, Brahma and Jim Beam, in addition to also having the support of the Municipal Department of Sports and the City Hall of Rio de Janeiro.
Two brands are official sponsors of the competition. In the case of Betano, the brand is using the space in Rio de Janeiro to communicate with the public through the distribution of gifts and the “Betano Challenge”, which offers participants three guesses to guess different odds spread throughout the structure, with prizes awarded according to their performance in the game.
The brand’s stand also features table football challenges and the presence of influencers such as Dan Lessa and Gugu Tricolor, who were present at the premiere. Meanwhile, the Betano Lounge welcomes guests in a large space in the arena, with an open bar, a privileged view of the stage and large screens broadcasting the games.
Rexona has a two-story space and activations for both adults and children, including goal kicks in a setting that recreates a tournament game, games and a photo oppotunity area.
With a stand located right at the entrance to the event, Coca-Cola is inviting the public to take on the challenge of reaching the highest possible height to head the ball.
Grupo Globo, media partner of the event and official broadcaster of Conmebol Copa América, is offering the human foosball experience, while Jim Beam has a customized bar for selling drinks.
The Fan Zone also features musical attractions, such as Xande de Pilares, Grupo Fundo de Quintal and Toni Garrido, who have already taken to the event stage, and, as the Brazilian team advances in the competition, new dates and attractions will be revealed.
