With hiring and promotions, Mauro Ramalho, CCO of Publicis Brazil, explained that the changes are part of a new phase for the agency
Publicis Brasil announced a structural change in its creative team, led by CCO Mauro Ramalho.
With the move, Arturo Marenda returned to the agency as Executive Creative Director, after having spent a season as creative director at the Gallery.
Alongside the executive, Luís Felipe Figueiredo will assume the role of ECD. Over the last ten years, he has worked as a writer and creative director for the house’s biggest brands, in local, regional and global initiatives for Honda, P&G, Chevrolet, Carrefour and others.
As the new leadership’s first move, Maria Rita Angeiras was promoted to creative director and will be responsible for managing brands such as P&G, Invisalign, Hershey’s and PUIG.
Another leadership novelty is the arrival of Biah Percinoto, ex-Africa and with a previous stint at R/GA. The executive has already worked in digital, social and returns to Publicis Brasil to work on the creative integration of disciplines, as Associate Creative Director.
“Our new positioning, Love The Change, reflects our conviction that change is an intrinsic part of our creative process, including the appreciation of talents. Valuing our talents is directly linked to the excellent results we are able to deliver for our clients’ businesses”, stated Mauro Ramalho.