Media plan includes broadcasting on pay and open TV, streaming, digital, out of home, apps and social networks
Will Smith was chosen to represent Nomad in a new campaign that combines artificial intelligence and language play, showing how the fintech makes life easier for Brazilians abroad.
The campaign, created by David and produced by O2, has a 45″ film, with several versions, as its centerpiece, in which Will Smith surprises by “speaking” Portuguese through an artificial intelligence technique. The artist explains that Nomad is an international account that has no borders.
“Regarding the use of AI in the play, we developed a new post-production structure, reversing some steps in the process. We corrected the color of the film before processing the dubbing, to ensure that the lip sync done by artificial intelligence could work. These new tools will make us rethink many of our conventional processes and, without a doubt, the Nomad campaign is a watershed in terms of post-production, here at O2”, explains Paulinho Caruso, director of the campaign’s spot.
“Our choice to partner with Will Smith aimed to consolidate Nomad’s robustness as a solid brand in the category. Furthermore, it places it on a level with large companies, which use international celebrities in their campaigns”, says Thais Souza Nicolau, director Nomad’s marketing team.
The media plan includes broadcasting on pay and open TV, streaming, digital, out of home, apps and social media.
