The largest housing platform in Latin America, FifthWay has just launched its new campaign ‘Desafios Demais’, focused on those who are planning to buy their own home. The debut took place during prime time, during the Jornal Nacional break, with the aim of showing that, despite the challenges of everyday life, buying a property can be easy and safe with the platform.
Known for being a reference in the purchase and sale of real estate in Brazil, QuintoAndar closes more than 2 thousand contracts in this segment per month and carries out more than 90 thousand scheduled visits, highlighting its improved offer through cutting-edge technology and humanization, and facilitating the journey of those seeking the home of their dreams.
“According to the QuintoAndar Housing Census, conducted in partnership with DataFolha, investing in a home is in the plans of over 87% of Brazilians. We know that the process of buying a home is not usually simple, it generates a lot of insecurity and is a type of investment that requires planning. We are still synonymous with property rentals, and with the campaign, we reinforce that we are also a great solution for those who want to buy, and that this achievement does not need to be another challenge of adult life”, says QuintoAndar’s Head of Marketing, Felipe Campos.
The campaign features two films that portray common challenges in everyday life, such as the relationship between parents and their teenage children, or the relationship with their bosses at work. In the midst of these situations, QuintoAndar comes as a relief, showing that when buying a house, the process can be smooth and safe from start to finish. The narrative highlights the platform’s attributes, such as the complete analysis of documentation and the support of experts throughout the purchasing journey.
“Our creative idea is to show that situations of possible hardship exist and are normal, but buying your own home can be easier, because, in addition to the platform’s differentials, we also enable complete analysis of documentation and support from specialists throughout the process, valuing security at every stage”, explains Campos.
In addition to being the first campaign focused on QuintoAndar’s purchase and sale product, this action marks an important moment for the company, as it was developed 100% in house. This demonstrates the maturity of the teams. brandcreative, media and social, in knowing in depth the needs of your audience and developing communications that create connections with your potential customers.
“When we talk about housing, we also talk about achievements and experiences. Home is one of the great settings in people’s lives, where they build moments that they will carry with them forever. We work with an internal team that works in an integrated manner to develop 360º projects around the same message, always aligned with the business’ needs. Our goal with the new campaign is to show people that QuintoAndar goes beyond renting, and that buying a property no longer needs to be a challenge,” adds Gustavo de Lacerda, Creative Director of Grupo QuintoAndar.
In addition to broadcast TV, the campaign will be adapted for digital channels and will feature developments on the brand’s social networks. In addition, it will also be broadcast on social media. out-of-home (OOH) strategically located in the Metropolitan Region of São Paulo (SP), Campinas (SP) and Belo Horizonte (MG). Check out the films below.
Follow Adnews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
