The film “Prophesy in the Bet of Brazil” stars Galvão Bueno, Vini Jr, Seu Jorge, Thiaguinho, Cacá Bueno and Natalia Guitler
Lean Agency developed Betnacional’s new institutional campaign, starring ambassador Galvão Bueno, reinforcing the “Bet do Brasil” slogan.
In response to the popular imagination’s curiosity, “What is Galvão Bueno doing after he leaves the broadcasts?”, it is possible to see the sports announcer using the voice that marked the greatest national achievements of the last decades in different competitions to describe scenes from the daily lives of Brazilians, transforming each action into an exciting experience. These routine activities, such as drinking water, are seen by him as part of an athlete’s preparation for a game or even as a defining moment in a great match. And, to do so, he interacts directly with the other campaign ambassadors, establishing a connection between the films.
“The creative concept employed not only highlights the notoriety of the narrator’s voice and his connection with the ambassadors, but also reinforces how vibration and emotion are also intertwined in the daily lives of all of us. We transformed simple situations into moving narratives in a celebration of Brazilianness, capturing the energy and determination that is not only on the football fields, but also in the streets and homes of Brazil,” explains Newton Neto, CEO of Lean Agency.
The campaign also features Vini Jr, musician Seu Jorge, singer Thiaguinho, pilot Cacá Bueno and footvolley and teqball athlete Natalia Guitler. The film “Prophetize na Bet do Brasil” will be broadcast on open TV, out-of-home media and social media.
