Roberta Sanchez and Vinicius Campiello take over as Account Director
The MKT House agency announced the promotion of Roberta Sanchez and Vinicius Campiello to account director, who will work under the management of the executive business director and partner, Juliana Pileggi Suplicy.
“For us, it is a joy to participate in the professional growth of our employees. We seek to value our talents and provide new opportunities to those who are already in-house. Roberta and Vinicius take over as account director at a time of rapid growth for MKT House. They have played a fundamental role in what we have achieved so far, and now they take on a strategic role in what we plan for the future of the agency’s business,” says Claudia Rocha, CEO at MKT House.
Roberta Sanchez, with 20 years of experience and 14 years of experience at MKT House, takes over as director of the department that serves brands such as PepsiCo, Danone, Mattel, Ferrero, Sanofi, Alpargatas and Cremer. The professional has worked in trade marketing at Philips Walita, and then at the now-defunct agency Gelre & Persigo Promoções, where she served brands such as RedBull, Seara, LG, Gradiente/Philco and Motorola. At MKT House, she managed major projects, such as Mattel’s stand at CCXP 2023, Cremer’s space and activations at APAS Show 2023 and 2024, in addition to managing PepsiCo Foods for 12 consecutive years, an industry that owns iconic brands such as Elma Chips, Toddy, Toddynho and Quaker.
With a 25-year career, part of which was also developed at MKT House, Vinicius Campiello takes on the role of account director for the department that manages brands such as BRF, Reckitt, Mondelez, Kimberly-Clark and Coty. He has worked in trade marketing at BRF and agencies such as New Momentum, DR Marketing and DES+Comunicação. Throughout his career, he has delivered iconic projects such as the Lacta Chocolatou promotion, Jack Daniel’s stands and activations, point-of-sale communication for the Yoki brand’s June seasonal event and, more recently, successful campaigns with national repercussion such as the Juntas Elas Causam em Dobro promotion and Veja Pisadinha promotion, both for Reckitt, and the two current ones on the market, the 80th anniversary Sadia Prêmios Todo Dia promotion and the Oreo Viagem no Modo Wandinha promotion.
