The brand is the official sponsor of the match that will take place on September 6th, between Philadelphia Eagles and Green Bay Packers
Budweiser is the official sponsor of the first NFL game in Brazil, which will take place on September 6th, at Neo Química Arena, with the clash between Philadelphia Eagles and Green Bay Packers.
As part of the partnership, the brand will launch a collectible 350ml aluminum bottle with a design inspired by the clash.
“Like American football, Budweiser is an American icon and will join Brazilians in celebrating the NFL game in São Paulo in 2024. We are thrilled to offer a unique bottle for fans to celebrate this historic moment and keep as a memento — taking home a coveted item for collectors and football enthusiasts alike,” said Mariana Santos, Budweiser’s chief marketing officer.
In addition to the Ambev brand, the game also has XP as a sponsor, which was responsible for the pre-sale of tickets.