Pieces can be submitted until July 26th
FestDigital 2024 — Online and Audio, announced the opening of registrations with new categories for Reels, Tik Tok, Video with Digital Influencer, podcast and podcast vignette. The awards are organized by the Association of Advertising Professionals of Ribeirão Preto (APP Ribeirão).
This year’s FestDigital features the following categories: Jingles, Spots, Public Agencies, Social Causes, Radio Campaign and University, which include the audio categories. The new categories are podcast and podcast jingle in the audio.
The categories that make up the online content include institutional websites, hotsites and landing pages, email marketing, social media posts, mobile, online video 1 (content marketing), online video 2 (promotional/sales), online video 3 (vertical videos for Stories, Reels and Tik Tok), campaigns exclusively for online, public agencies, social causes and university awards. In addition, the awards now have a new online category exclusively for Reels and Tik Tok and Video with Digital Influencer.
“With the advancement of social media, creativity began to be expressed in these channels. We saw that the advertising market has a lot of potential in creating campaigns in these formats, which is why we included specific categories for podcasts and TikTok, as both have great strength and tools for creating good campaigns,” explains Eduardo Soares, President of APP Ribeirão.
Held for 23 years by the Association, the festival is aimed at advertising agencies, advertisers, audio producers, digital media producers and students of communication courses. The judging of the registered productions will be done through secret voting and in a remote format, with a jury composed of a team of communication professionals recognized in the national and regional market.
Registrations can be made via the website until July 26th.
