The promotional campaign stars Fábio Porchat, Bia do Brás and Nathália Cruz
Globo announced the opening of entries for the 46th edition of the PPA award with a campaign starring Fábio Porchat, Bia do Brás, participant of BBB24, and comedian Nathália Cruz.
In the campaign for the 2024 edition of the PPA, Porchat interacts with several celebratory situations, representing the joy of those who win the coveted trophy. Several shouts of “AHH” are shown, which, in addition to expressing enthusiasm, allude to the “A” in the acronym PPA. Good humor also marks the participation of Bia and Nathalia, who invite everyone to register.
“The PPA is a chance to see talent shine. And every winner inevitably lets out that cry of happiness that has been held back for some time. In this new campaign, we worked with this explosion of joy, playing with the name “PPAhhh”. All of this with the humor and lightness of Porchat, Bia and Nathalia, personalities that represent the moment of this award so celebrated by the market”, explains Alice Bandeira, brand creation & communication manager at Globo.
The action includes a film that will be broadcast on Globo’s programming and content for social media.
“The changes we introduced in 2023 were very well received by the market, which is why we continue to invest in an innovative language that reinforces the countless possibilities of our sector. The PPA is the realization of a relationship of trust that we have with such creative partners who rely on Globo to spread their messages across the most diverse strategies on all of Globo’s platforms”, says Andréa Sanches, head of advertising marketing and business at Globo.
Agencies from all regions can submit work in 22 categories, which are divided into national and regional classes. In the national category, the following categories are available: film up to 15″, film 30′, film 30″+, campaign, content actions, integrated actions and social value. In the regional categories, “film” and “campaign”, in addition to “content action”, a new feature from the last edition that will remain in 2024.
The finalists will be announced on September 26, after evaluation by a jury composed of professionals from different areas of marketing and communication.
Professionals from all regions of Brazil can register until July 19th on the website.