The campaign is being promoted on social media
Civitatis has launched a campaign with the slogan “Join Civitatis and make it happen”, with the aim of meeting the expectations of millennials and Generation Z regarding travel tours and activities.
“Social media has changed consumer habits around the world, but especially in tourism. Currently, 71% of users use platforms such as Instagram or TikTok as a search engine to find inspiration and buy based on the desire they generate. The percentage is even higher if we talk about the travel sector. Hype, FOMO, these concepts can lead to dissatisfaction and provoke anxiety, and at the same time, generate desire and desire”, explains Ismael García, CMO of Civitatis.
“This campaign emphasizes our purpose of making travelers’ dreams and desires, influenced by social networks, come true. Our services provide exciting and quality activities and help to avoid unwanted stress before, during or after any trip”, concludes García.
The campaign is publicized on social media.
