In partnership with Calia, the company presents comedian Welder Rodrigues as “Debt Man”.
The agency Need created the “Tudo em Dia” promotional campaign BOX”, CAIXA’s debt renegotiation program. The goal is to encourage defaulting customers to pay their outstanding bills, taking advantage of discounts of up to 90% or up to 120 months to pay.
With a light and humorous tone, the campaign revisits the successful strategy in 2023 and brings back the “Debt Man”, a character played by actor and comedian Welder Rodrigues, who personifies late bills and represents a headache in people’s lives. This time, the TV commercials portray everyday situations where CAIXA customers “end” the relationship or fire the Debt Man, thus restoring peace of mind to their financial lives through “Tudo em Dia CAIXA”.
The campaign also includes pieces for radio, outdoor media, the internet and social media, focusing on both individuals and legal entities.
For this campaign, four videos were published, which can be seen below:
Resignation
It was never luck
It’s paid
Term
Datasheet
Agency: CALIA
Client: CAIXA
Campaign: DEBT NEGOTIATION
Creative Director: Geisa Lopes
Creative Co-Director: Alexandre Ferro and Maurício Oliveira
Art direction: Bruno Lima
Written by: Filipe Fontes and Mauricio Oliveira
Service: Claudia Lassance, Rosa Cordeiro, Fernanda Lopes and Camila Sanglard
Digital service: Juliana Vasconcellos and Hélio Martins
Media: Mayko Chaves, Gabriella Silva, Danyelle Guedes, Bruna Gracia, Jessica Marques, Rafael Herani, Deborah Meneses and Felipe Pereira
Planning: Analuiza Kazniakowski and Liana Bonaccorsi
Digital strategy: Lucas Mansur, Camila Batista and Regina Arruda
Digital content: Diego Matos, Lucca Farinasso, Ari Neto, Alessandro Resende, Marcela Silva and Gabriel Campelo
Graphic production and RTV: Marcos Araújo, Fernanda Machado, Hellen Cristhine, Tamiris Monroe, Lucas Xavier and Patrícia Costa
Period: June/2024
Image producer:
Video production company: Santeria Audiovisual Productions LTDA
Stage Director: Gustavo Leme
Director of Photography: Lemon
1AD: Nicoly Cruvinel
2AD: Ivan Benigno
Executive Director: Edgard Soares
Executive Producer: Ana Rodrigues
Management: Ana Paula Domingues
Operational Director: Paula Ortiz
Service: Kamila Rodrigues
Art Director: Thais Junqueira
First Art Assistant: Lara Ieda
Second Art Assistant (Object Production): Gui Ferreira
1AC: Willian Alves
2AC: Paul Carbone
Focusist: Lemon
Gaffer: Cris Zingraff
Electrical Assist.: Helio Dantas, Light, Thiago Monteiro
Machinery Chief: Mouth
Stage manager: Dani Dias
Production Coordinator: Ana Domingues
Production Director: Nath Francatto
Production Assistant: Ninha Rodrigues
Casting Producer: Dennis Carvalho
Casting Assistant: Victoria Rodrigues
Costume Designer: Milton Fucci
Costume Assistant: Carol Donato
Location Producer: Ale Rocha and Carlos Pedrosa
Post-Production Coordinator: Alexandre Fernandes
Coordination Assistant: Maria Castelliano
Editor: Rodrigo Sobreiro
Colorist: Guilherme Alves
Motion: Jean Estevao
Finisher: Ray Caldas
Audio Producer: Lira Música
Service: Keila Felix
Production coordinator: Matheus Ribeiro
Musical director: Marcio Espinosa
*Cover photo: Disclosure/CAIXA
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