Action includes repositioning campaign on social networks and proprietary channels, manifesto video and presence in advertising media
Squid, a data-driven influencer marketing company, has rebranded and is now Wake Creators, representing its integration into the Wake ecosystem, a company focused on innovative digital solutions for retail and industry.
The rebranding also brings a new visual identity with renewed colors, design and signature, “Influencers. Audience. Technology”, highlighting digital power.
Wake Creators follows Wake’s visual identity and logo. The new brand complements the company’s other verticals: Wake Commerce, an e-commerce platform, and Wake Experience, a behavioral analysis service that improves customer experience through data, offering all solutions in one place.
“To create a brand structure, especially for verticals, we developed the idea of a name that symbolizes this new phase, and thus Wake Creators was born, fully integrated into Wake”, says Alessandro Gil, VP of Wake.
To communicate the news, the company prepared internal and external actions, produced by Ritmka, including a repositioning campaign on social networks and proprietary channels, a manifesto video and presence in advertising media.
