Starring Oscar Schmidt, Márcia Fu, Diego Hypólito and Terezinha Guilhermina, the play will be broadcast on CazéTV, open TV and digital media
Esportes da Sorte announced the launch of its campaign focused on the 2024 Olympics, which has the motto “It’s our flame” and aims to highlight the message that there is a driving force that makes Brazilians overcome barriers.
The communication, signed by Brenda, features a series of videos that narrate the overcoming trajectories of four Brazilian athletes, namely Oscar Schmidt, former basketball player; Márcia Fu, former volleyball player and Olympic medalist; former gymnast Diego Hypólito and Terezinha Guilhermina, runner who won three gold medals at the Paralympics.
“The Olympic Games are the biggest sporting event in the world, with great competitions, top-level athletes and incredible energy. The aim of the campaign is to support Brazil during the Games and show, through the examples of highly successful Brazilian athletes, that there is a flame that can move us to break barriers. We will be there with the broadcast on Cazé TV and rooting for many medals,” said Darwin Henrique da Silva Filho, CEO of Grupo Esportes da Sorte.
In total, the brand will release five 30-second clips, with testimonials from each of the athletes and highlighting the difficulties they had to overcome throughout their careers. In addition to Cazé TV, the new campaign will also be broadcast on open TV, streaming platforms and social media.
“The idea was to celebrate important sports for our country and pay tribute to all Brazilian athletes through the stories of four icons. Our intention was to create a connection with the public by showing the soul of these incredible people who went through genuine personal difficulties before reaching the podium,” added Bernardo Barbosa, partner at the Brenda agency.
