The agency will act as the brand’s main partner in the country, responsible for content, strategy and media budget management
C&A has chosen VML Brasil to take over as an integrated agency and lead the next steps in the brand’s communication.
VML has been responsible for managing the company’s media budget and content strategy since 2021 and will now act in an integrated manner as the brand’s main partner in the country, supporting the company with positioning and campaigns.
“The work proposal brought by VML combines creative power with a strategic communication vision that is what we need for our brand at this moment, respecting C&A’s solid history in Brazil and helping us connect with our customers in an even more meaningful way. Furthermore, it is great to work with a partner agency that has the same energy as us,” said Mariana Moraes, CMO of C&A.
For Karina Ribeiro, CEO of VML Brazil, the expansion of the partnership reinforces the solidity of the work developed and the team and integrated structure that VML offers. “Being able to participate in the construction of such a relevant brand in the fashion and retail market and doing so in a context of so many transformations in this segment shows our capacity for strategic delivery for our clients’ business”, she added.
