The redesign includes a new look, flexible tagline, different typography, vignettes and sounds
GNT presented a renewed look and the flexible tagline “your place”, revamping the identity and bringing graphic freshness developed by Globo’s Brand & Communication team.
The objective of the new identity is to reinforce the brand’s positioning as a space of lightness, relaxation and pleasure, without leaving aside intelligent and inspiring conversations.
“GNT’s evolution is guided by the changes in Brazilian women, who balance responsibilities inside and outside the home. We value family life, but we also enjoy our own moments, maintaining an interest in topics related to the feminine universe. The audience will find a renewed GNT, lighter, uncomplicated, intelligent and spontaneous, a space for women to breathe, who take care of everything and everyone, but who also value their time, who come home wanting a moment of pleasure, whether alone, with friends or family. GNT is this “place” where women connect with themselves and can clear their heads from this routine”, explains Andréa Tuttman, marketing director of Globo’s variety, entertainment, children’s and news channels.
The on-air program has gained different typography in the supporting texts, with simpler and more modern choices, in addition to new conceptual vignettes that highlight this renewal with pieces that reflect the feminine universe. The sounds are also different, designed to accompany the movement of the brand’s visual identity. In addition to the soundtracks, the well-known voice of GNT, Amanda Menelau, makes room for a new accent with the arrival of Carô Carvalho.
“GNT’s programs have already been developed in order to make the new concept tangible. “The attractions follow the same line of renewal. We prioritize entertainment content that gives our audience a break from their daily lives, with simplicity and a lot of repertoire,” says Andréa.
