Professionals like Saulo Rocha from David help agencies and brands perform in different formats at the festival
If the organizers of the Cannes Lions International Festival of Creativity counted the presence of Brazilian professionals in the technical files of award-winning works from around the world, the chance of the country being at the top of the ranking would be very real.
There are Brazilians working in various parts of the world and they bring what is conventionally called the creative heat of the tropics. This adds assets such as a sense of improvisation, dealing with more economical budgets and adapting to regional languages.
‘The First Speech’, created by Innocean Berlin for Reporters Without Borders, received the Golden Lion at the Film Lions, which Brazil did not win. But the Brazilians were there: CCO Gabriel Mattar, ECD Ricardo Wolff (ECD), head of art Maso Correa Heck, and designer Will Cega, who commissioned the film from Stink Films São Paulo, directed by Giordano Maestrelli and Satelite Audio.
Brazilian Bernardo Romero, ECD at Klick Health Canada, is one of the project leaders behind the film “47” for his client Café Joyeux. Romero is also participating in the Innovation Lions Grand Prix with “Voice 2 diabetes”, a voice-based diabetes diagnosis. He explains:
“My diabetes diagnosis was the reason I chose to focus my career in healthcare. Voice 2 Diabetes is a solution that is already having an unprecedented real-world impact through AI, detecting tiny changes in voice that are imperceptible to the human ear, with the goal of saving lives at scale in a way that is affordable, accessible and painless. This technology is just the beginning of an even bigger revolution that will bring accessibility and equity to people around the world not only in diabetes, but in many other diseases. As a diabetic patient, and as one of Klick Health’s creative leaders alongside our CCO Rich Levy, I couldn’t be happier to celebrate a work that is the greatest expression of the agency’s DNA.”
Romero is also featured in the short film “American Cancer Story,” starring Klick Health colleagues Tim Jones and Rich Levy. The film was directed by filmmaker José Padilha (‘Tropa de Elite’) and produced by Douglas Costa of Taking Over NY.
Read the full article in the July 1st edition of propmark
