Signed by Le Pub, the piece will be broadcast on TV, as well as on digital and OOH platforms.
Heineken announced the launch of the campaign that reinforces the brand’s presence at Rock in Rio 2024 as an official sponsor of the event that takes place in September, at the Olympic Park, in Rio de Janeiro.
This time, the film brings the message “Pure malt produced with green energy. Enjoy it like there’s tomorrow”, with the aim of shining a spotlight on the brand’s commitments to sustainability.
The piece, created by Le Pub, is set to the song “Cake By The Ocean” by DNCE, and shows scenes from a party that is interrupted by a blackout. The story continues with lightness and good humor as Heineken makes an analogy about the importance of green energy, highlighting the importance of awareness with sustainable initiatives and reducing impacts.
“We are very excited to return to the City of Rock for such a special edition of the event, in celebration of the festival’s 40th anniversary. This year, we invite you to use such important collective moments of celebration as the days of Rock in Rio to reflect on tomorrow and the impact of our actions,” explains Beatrice Jordão, director of communications and branding for Heineken in Brazil.
The film premiered on TV and will be broadcast on digital and OOH.
