The brand has two exclusive environments that present the Rituais 85+ Specialty Coffee line and new releases
3 Corações announced a partnership with Cirque du Soleil Crystal, which will premiere the show on July 5th at Parque Villa-Lobos, in São Paulo.
With two exclusive environments, the brand will present the latest launches for coffee lovers. The coffee shop located in the Concession and VIP Area will feature the Rituais 85+ Specialty Coffee line, which offers high-quality, highly rated 100% Arabica beans, providing an explosion of striking flavors, with sensory notes of red fruits and chocolate, in the filtered version.
Another highlight is the 3 Corações Creamy Chocolate, which will be prepared on the spot with high-quality ingredients, as well as options such as decaffeinated espresso and the Rituais Florada line, produced by female coffee growers. The brand will also organize an area dedicated to selling the drinks and an Instagrammable space that will feature the show’s frozen crystals as the main characters.
“It is a source of joy for 3 Corações to closely follow a show that awakens magic and enchantment wherever it goes. We have been present at the country’s main cultural and entertainment events, consolidating coffee as an essential drink to guarantee unforgettable moments, such as the experience we are sure everyone will have at Crystal, a unique production”, explains Anderson Spada, head of marketing at Grupo 3corações.
With a capacity of over 3,500 seats, the Crystal show combines the art of ice skating with gravity-defying acrobatics. The production promises an immersive experience and the thrill of aerial performances, now also on ice.
