The “Ketchup & Mayonnaise. It has to be Heinz” campaign is being rolled out with social media activations
Heinz presented an extension of the campaign with the new signature calling on consumers to choose the #PerfectDuo.
According to the brand, for every ketchup there is a mayonnaise and, with this in mind, Heinz started the movement on social media in partnership with Welker Maciel, Julia Aquino, Budah and Maria Bomani, showing their favorite combinations and engaging customers with #DuplaPerfeita.
@welkermaciel My #PerfectDouble is my Tablet. And just like Heinz ketchup and mayonnaise, when we get together, only good things happen. @Heinz Brazil #TemQueSerHeinz
♬ Pew Pew! (Part 2) – Official Sound Studio
“Our products are known for their superior quality and we believe that nothing is as tasty and unique without our condiment duo. Our focus is on talking to and understanding Generation Z and, to get closer to our Heinz Lovers, we want them to explore their #PerfectDuo within their own stories on a platform used daily by this audience. Heinz ketchup and mayonnaise are not only high-quality products, but they are also part of special and delicious moments in people’s lives,” explains André Mendes, integrated marketing communications manager at Kraft Heinz Brazil.
@eumaria WARNING: this video contains high doses of romance! 🥰 HEINZ invited me to show who my perfect pair was, just like Heinz Ketchup and Mayonnaise, and of course I brought my love to find out who’s who in this pair 👀 Now I challenge you to show your perfect pairs, use the #PerfectDuo and I’ll be watching all the videos! #TemQueSerHeinz @Heinz Brasil *published
♬ Pew Pew! (Part 2) – Official Sound Studio
#DuplaPerfeita is part of the brand’s new campaign “Ketchup & Mayonnaise. It has to be Heinz” and includes activations on social media with influencers, out of home, TV and digital.
