The episode will have master sponsorship from Havaianas and will feature Fátima Bernardes, Láctea and Valentina Bandeira as guests
Three weeks before the start of the Paris Olympic Games, the “Paris is Brasa” project, developed by Play9, in partnership with the Brazilian Olympic Committee (COB) and YouTube, will begin its warm-up this Thursday (4), on Podpah.
The episode will bring together some of the names that will be heading to Paris, such as Fátima Bernardes, Láctea and Valentina, as well as Igão and Mítico, to talk about their expectations for the coverage, talk about the presence of Brazilians in Paris and some new features that will be part of the project.
With the master quotas already sold out, six brands have already confirmed sponsorship on “Paris é Brasa”, such as Havaianas, which will be the master sponsor of the Podpah episode. In addition, the brand — which is the official footwear of the Olympic athletes — will also have other digital influencers and a squad formed by Sabrina Sato, Samanta Alves, Vira Lata Caramelo and Paul Cabannes.
Havaianas’ digital, influencer marketing and CRM strategy is under Galeria’s responsibility.
“Havaianas is already on the minds of Brazilians. Now, we want to be part of their conversations too. This project with the PodPah team empowers the brand to bring lightness and the Brazilian way of being to the Paris games. This is the first in a series of marketing initiatives by the brand for the biggest sporting event of the year,” said Rafael Caldeira, Executive Creative Director and Head of Innovation at GALERIA.ag.
In addition to this Thursday’s program, Podpah will also have a studio inside Casa Brasil, which will be featured on the Youtube homepage, and will do an Olympic Games Special, with the participation of Láctea, Fátima Bernardes, Valentina Bandeira and Tino Marcos with Daniel Braune during the games.
The “Paris é Brasa” team is completed by Matheus Costa (in partnership with his father, “Seu” Zé), Daniel Braune, Fábio Cruz (Fabão), Rafa Tuma, Paul Cabannes, Passa Bola, Tino Marcos, João Ferdnan, Atleta de Peso and Clayton Conservani. The expectation is that the project will reach around 1 billion views with the content produced in Paris, in a multiplatform coverage.
“We are excited to embark on this project, which will be the most innovative in the Creator Economy’s coverage of a sporting event. We will cover the Olympics with a unique perspective, in a bold and already successful initiative, as is the very essence of Play9,” added João Pedro Paes Leme, founding partner of Play9.
