Signed piece fri.to piece is broadcast on PayTV, digital media and outdoor media, in addition to actions with influencers
Faixa Azul announced the launch of a campaign that aims to highlight the importance of the longer maturation period of the brand’s cheeses.
Signed by fri.to and produced by Ovo films, the piece “Our secret ingredient is time” shows sequential scenes that range from the creation of the cheese, maturation to the leading role in the tasting.
Based on the wisdom of time, fri.to sought inspiration to develop and sign the new campaign for the Faixa Azul brand, one of the most important and recognized in the country when it comes to special cheeses.
“The campaign film illustrates how time is essential to develop unparalleled flavors and textures, showcasing our cheeses in memorable and special moments. Our goal is to highlight how valuable maturation time is, as well as reinforcing our commitment to tradition and excellence,” said Gustavo Couceiro, executive manager responsible for the brand.
The communication strategy includes a broadcasting strategy on PayTV, digital media and outdoor media, in addition to actions with digital influencers and renowned chefs who will produce content on the various forms and moments of consumption of the special cheese category.
