Campaign includes film, menu boards, social media, among other media
Chiquinho announced the “Your Happiest Day” campaign in partnership with Nutella for the launch of five products, which will be available on the menu until September 30th.
The new shake mix of red fruits with Nutella, banana with Nutella, special farofa with Nutella, banana shell with Nutella and strawberry with Nutella enhance the combination of flavors and creamy textures, offering unique and balanced versions, combined with accompaniments such as strawberries, red fruits and banana.
“Chiquinho is always looking for innovation and attentive to customer preferences. Therefore, both new recipes and products already known by the public are constantly tested by our internal team, as we value a standard of excellence and quality to offer the best in all campaigns”, says Isaias Bernardes, president of Chiquinho.
The advertising campaign features a film that highlights the sensory appeal of the combination of Chiquinho ice cream with Nutella, showing customers’ happy moments.
In addition to the film, the strategy includes menu boards, POS, posters, posts and materials for social media, among other media.
