The world is experiencing a time of intense exposure to a huge amount of information. People are constantly bombarded with emails, SMS, phone calls, WhatsApp and social media, all with the aim of selling something. Furthermore, a considerable part of these attempts are sent to the wrong recipients, which makes the action ineffective and damages the relationship and the brand image.
Another aggravating factor is people’s mental health, which is affected by excessive emailing. Several studies indicate that the high volume of emails is negatively impacting the mental health of professionals in the corporate market, and that “infobesity” poses a threat to both the quality of life of workers and the productivity of companies.
“Communicating via email requires mental effort not only to process incoming information, but also to compose responses and organize thoughts. When you have to deal with multiple emails at once, it can lead to cognitive overload. That’s when you feel fatigued,” says Nicole F. Roberts, founder of Health & Human Rights Strategies, a US-based consulting firm on human rights and health.
While the harmful effects of overcommunication are clear to most executives, companies still need to sell, and email remains the best tool for that approach.
“I believe that the way to harmonize needs is to offer a product or service to those who are predisposed to be interested in it. It may seem like an obvious premise when we talk about sales, but the pressure for results can make us forget and start shooting in all directions. In practice, inaccurate data means ineffective approaches, wasted resources and a drop in productivity”, says Lindolfo Alves, CEO of Data Stone, a company that provides data, sales and prospecting solutions.
In this context, the company announces the development of Stone Station, a B2B prospecting module that aims to fill this gap. gap market. Based on artificial intelligence and data-driven, the tool offers more than 40 filters for cross-referencing and segmenting information, allowing for highly personalized approaches. This personalization is crucial to ensure that communication is relevant and well-received by the recipient, improving the effectiveness of campaigns.
“Stone Station transforms data into strategic, classifiable and scalable information for sales and relationship purposes. The information can be customized by advanced algorithms according to the Ideal Customer Profile (ICP), to ensure accurate contact with decision-makers, most of whom hold positions such as CEOs, presidents, founders, partners, directors and managers. There are more than 23.5 million companies registered in the country, all in line with the General Data Protection Law”, explains Alves.
The new tool not only represents a differential in sales conversion performance, but above all, a differential aligned with the companies’ growth strategy. The solution allows companies to reach their target audiences more efficiently and with less effort, reducing information saturation and improving the user experience.
“We have developed a technology capable of connecting potential business partners more assertively. This requires daily monitoring and constant updates of a large volume of information, which is only possible through artificial intelligence and data-driven. Now, technology is only efficient when it improves people’s lives. We understand that our solution achieves this objective”, concludes the executive.
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