The campaign includes pieces broadcast on open and paid TV, out of home, online and print media.
PagBank announced a campaign starring Alessandra Negrini and Luisa Arraes highlighting some of the company’s benefits, such as the savings account and the CDB with a yield of 130% of the CDI.
The campaign, which focuses on the PagBank account, starring Alessandra Negrini, features two videos that compare the PagBank account with the checking accounts of traditional banks. The first video emphasizes that while the others offer zero yield, the PagBank account yields 100% of the CDI automatically without the person needing to do anything, for any amount in the balance in the PagBank account.
The second film features a powerful car, symbolizing the PagBank income-generating account, and an old car that never moves, representing the performance of traditional banks. The film highlights that in less than three minutes it is possible to download the app and open a free account at PagBank, highlighting the simplicity and fluidity of the account opening process, in addition to the attractive yield. Both films feature the tagline “PagBank, your money yields more”.
The campaign starring Luisa Arraes focuses on the CDB with a yield of 130% of the CDI, highlighting the high profitability, reliability and solidity of PagBank. The film highlights that in addition to yielding 130% of the CDI, PagBank offers security and the benefits of a traditional bank.
“The launch of our new campaigns reinforces our commitment to offering a complete solution and a simple, safe, accessible and digital ecosystem, always with the aim of making the financial lives of people and businesses easier”, explains Raphael Farias, PagBank’s executive marketing director.
The campaign includes pieces broadcast on open and paid TV, out of home, online and print media.