“The Hmm that only we have”, signed by LePub Brasil, stars gymnast Rebeca Andrade and volleyball player Lucão
Hemmer launched the campaign “The Hmm that only we have”, starring gymnast Rebeca Andrade and the Brazilian Volleyball Team’s center, Lucão, both athletes sponsored by the brand.
The film, produced and conceived by LePub Brasil, marks the company’s debut in advertising and invites consumers to produce and increase recipes with Hemmer products to follow Team Brazil on competition days during the Paris Olympics.
“We are delighted to be launching Hemmer’s first film at such an iconic moment as the Paris Olympic Games. This signing reinforces our determination to stimulate the “hmm” of Brazilians through the flavor and quality of our products”, says Luana Sá, head of communications and media.
With a strategy following the alert format, the athletes’ content directs the audience to a recipe that can be made in the time remaining until the competition in question.
“We hired artistic gymnast Rebeca Andrade and volleyball player Lucão to remind consumers to order a recipe with Hemmer whenever a Brazilian is about to compete. We did this by thinking about how to highlight the brand among so many others that will communicate with spectators during this period. This way, we ensure that even with the extensive number of sports in the Olympic Games, the “hmm” of the kitchen never prevents the “hmm” of the games”, explains Alex Adati, executive creative director of LePub Brazil.
The campaign also features other media formats for reminders, such as influencers who provide notice before any Brazilian participation.
