Publicis Brasil, Galeria, MKT House and Purpple are some of the companies that presented new products
The week ends with timid movements in the market, with a focus on the creative areas of some of the main agencies in the country, such as Publicis Brazil, which announced a structural change in its creative team led by Mauro Ramalho, the agency’s CCO.
With the movement, Arturo Marenda returned to the agency as Executive Creative Director and will have at his side Louis Felipe Figueiredowho will take over as ECD.
In addition to these and marking the first movement of the new leadership, Maria Rita Angeiras was promoted to creative director. Another leadership development is the return of Biah Percinotoex-Africa and with previous experience at R/GA, to work on the creative integration of disciplines with the role of associate creative director.
A Gallery also announced the arrival of two creative leaders to its team, Mellina Fontoura e Paula Keller Perego. The creative director duo joins the agency to enhance the deliveries developed for McDonald’s. The creatives are now part of the team led by CCO Rafael Urenha and will report directly to Rodrigo Marangoni, executive creative director.
Me and MKT House announced the promotion of Roberta Sanchez e Vinicius Campiello to the accounts department, who will work under the management of the executive business director and partner, Juliana Pileggi Suplicy.
A Cappuccino announces the arrival of Isabela Ambrifi as its new Planning Director. She arrives with the mission of expanding the agency’s planning area, implementing strategies that connect with real people and are capable of boosting business, directly reflecting on the development of clients.
Meanwhile, the Netza&CO has announced new hires and promotions in its business units. The team restructuring reinforces the ecosystem’s commitment to offering more creative and sustainable solutions.
Na Netza Martech Agency, Vinicius Cavalcantiwho has been working at the agency since 2022 as senior art director, becomes head of creative strategy, and will have Caio Ferreira e Felipe Mourão in your planning team. Alef Freija takes over as coordinator of the area.
In production, Carolina Lopes, ex-Oito Agency and MKTG, and Rodrigo Niro, ex-TAG and MKT House, take over as heads of production, while Camila Torres, ex-AKM and The Group, joins to lead the pre-production team, which now includes Leone Oliveiraex-Trampolim Creator and AKM, and Matheus Jaburformer Almanac and AKM.
In customer service, project leaders, Juliana Goncalves, ex-Bullet e Cheil, e Juliana Santosex-Avantgarde and Fanclub, join the team, in addition to Bruna Torresan, ex-The Walt Disney Company, e Nathalia Diasex-Fri.to and BFerraz, who take on the role of customer service assistants.
A Yby Martech hired Thiago Santino as head of creative strategy. The business unit also restructured its leadership, promoting three employees who were already working on the team. Gabriela Weiss becomes data and tech director, Aline Sews director of strategic operations and Cristiane Azevedo is the new director of financial performance.
Additionally, in the tech team, Luigi Oliveira takes over as project manager and Tiago Soares as tech lead, both already collaborators of the team. All professionals will report directly to the CEO, Teo Leme.
Already Moky Digital, Marcelo Augusto Valentin Pepice, ex-Conversion, Rankrup SEO, Nauta Digital and Growth Leads, will be responsible for the agency’s digital content strategy. Ana Carolina Santos, former Moodify Agency, Duas Comunicação/Dive, MDHealth and Pensamento Editorial Group, and Julia Duarte, in the ecosystem for 2 years, take on the role of social media. The three employees will report to the CEO, Higor Magno.
About the producers, the Purpple announced the arrival of Marcello Droopy as creative director to join the team led by Rodrigo Niemeyer, head of creation. With over 25 years of experience, he has worked for agencies such as Talent Marcel, Lew’Lara/TBWA and Cheil, serving major brands such as Claro, Ipiranga, Mapfre, Oreo, J&J, Renault, Santander and Samsung.
Already Rafaela Ferrari was introduced as the new stage director of Cir.Co Films. In the audiovisual market since 2008, she worked as an assistant director on series, music videos, short films and international projects in production companies such as Conspiração, Landia, Hungry Man, Zohar, among others. In advertising, she directed campaigns for brands such as Sephora, Guaraná Antarctica, Nexgard, SBT, Avatim, among others.
In the advertising market, the Kaboom! announced the arrival of Marcelo Fadul as head of esports and community, a new position at the company. The executive will bring his experience in the segment to add his business vision to the brand’s esports organization, KaBuM! Esports, and develop strategies to bring it even closer to the gaming community.
Me and Hering announced Victoria Toni as the company’s brand director. The professional arrives with the challenge of leading the branding, content and brand experience teams, focusing on delivering powerful campaigns, innovative projects and experiences.
She will join the marketing squads, whose area is responsible for brand image, content production, trade marketing, visual merchandising and store design with the aim of taking Hering to a more aspirational place, improving the consumer experience with the brand.
Jerret West joined the Roblox as Roblox’s new global marketing leader and head of market expansion, a new role for the company that will lead the company’s marketing and creative teams, as well as leverage the executive’s international experience to lead the company’s international marketing and growth team. Jerret will join Roblox’s leadership team, reporting to founder and CEO David Baszucki.
