Developed by agencies Gana and adam&eveDDB, the campaign stars Sheron Menezzes, Tasha and Tracie Okereke and Dr. Jacqueline Goes
Seda presented the campaign for the new Seda Boom line, “Limitless Hair, Like Us”, with the aim of exalting women who expand the presence of black women in society, highlighting that there are no limits to what they can achieve.
Developed by agencies Gana and adam&eveDDB, the campaign stars actress Sheron Menezzes, rappers Tasha and Tracie Okereke and Dr. Jacqueline Goes, a biomedical scientist known for leading the team responsible for sequencing the genome of the SARS-CoV-2 virus.
“Seda Boom believes that every woman should feel free to express her unique and authentic beauty, however she wants. The “Limitless Hair, Like Us” campaign is an invitation for everyone to celebrate their own power by occupying all the spaces they desire and dream of”, explains Delane D’Azevedo, Seda’s marketing manager.
The film will be broadcast on national open TV and on social media.
