Collaboration aims to reach new clients who can work with the production company’s catalog and represent it to the agency’s clients.
Warner Music Brazil announced the formation of a strategic partnership with Santé Music Agency, which aims to reach new partners who can work with Warner’s catalog and represent it for the agency’s clients.
The collaboration already has its first case, with a campaign created by Fiat and featuring the voices of Lulu Santos and Pedro Sampaio in the remix of the song “Tempos Modernos”.
“Santé currently stands out for its expertise in curation, research, relationships and clearance of artist and music rights for brands. Our main objective is to add value to the music market by connecting art and advertising, creating projects that benefit both the music and advertising sectors,” said Saudade, creative director at Santé.
With this new step, the companies promise to continue strengthening the relationship between the advertising and music universes, providing experiences for the public.
“Santé has a lot to offer us, with their expertise in synchronization and the relationships they already have in the market. So, by joining forces, we know we will reap good results,” concluded Camila Ferraz, Sync & Brand Partnership Manager at Warner Music Brazil.
