The Advertising Sales & Partnerships (DASP) area of Disney Disney+ Inc. announced that more than 60 advertisers, representing industries such as gaming, finance, technology and automotive, among others, have already signed up for the new Disney+ Standard Ad-Supported plan. The plan is available in Argentina, Brazil, Mexico, Chile and Colombia, offering brands the chance to reach a solid base of subscribers who enjoy the diverse content of the Disney+which includes films, series, live events and other productions from the brands Disney, Pixar, Marvel, Star Wars, National Geographic, Star and ESPN.
To increase automation for advertisers, DASP has also begun offering programmatic buying opportunities for Disney+ in Latin America. This allows brands to optimize their campaigns through high-quality, secure, biddable inventory that can reach unified audiences across the streaming service. Additionally, the company has partnered with Mercado Livre and Mercado Ads, creating a direct integration with Disney’s Real Time Ad Exchange.
“We have over 100 years of experience creating stories that create strong emotional connections with consumers around the world and reach audiences of all ages and with the most diverse interests. The strength of our brands, experiences and content provides a unique opportunity to find spaces for connection between advertisers and audiences. We are very excited to continue adding opportunities for our partners,” said Kattia Quintanilla, Vice President of Disney Advertising Sales and Partnerships at The Walt Disney Company Latin America.
Representing all of The Walt Disney Company’s business units, DASP offers clients a variety of multi-property, multi-target and multi-platform opportunities that span linear channels, cinema, live events, radio, consumer products, streaming and digital platforms, always in synergy with Disney’s media, content and talent in the region.
Some of the advertising solutions offered include the integration of brands into content and experiences, promotional activities, content creation, product placement in original productions, actions on digital platforms and activations with outstanding talents, among others. With this approach, DASP provides advertisers with a wide range of possibilities to engage with the public in an innovative and effective way.
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