Created by WMcCann and Surreal Hotel Arts, the campaign features 10″ and 30″ films on open TV and PayTV, as well as digital media.
Banco do Brasil launched the “Brazilian sports fan” campaign, created by WMcCann and produced by Surreal Hotel Arts, which portrays the ways of cheering that only Brazilians have.
“The central idea is to celebrate the intense emotion that characterizes Brazilian fans. The new campaign is a tribute to the incredible passion that our country has for sports. We want to show that, just like our fans, Banco do Brasil is a dedicated and enthusiastic fan of national sports,” explains Paula Sayão, marketing and communications director at Banco do Brasil.
The bank will have different personalities, such as Fátima Bernardes, Valen Bandeira, Tino Marcos and Clayton Conservane to communicate the new campaign on social media, which will accompany a new seal “This is the face of the Brazilian”.
“Our goal is to portray the essence of the Brazilian fan, with all their emotion and fervor, to communicate that BB is also one of them. The ‘This is the face of the Brazilian’ stamp sums up the spirit of the campaign and the diversity of ways of cheering that we find in every corner of the country”, says Patricia Andrade, executive VP and general director of WMcCann Brasília.
The 360º media strategy with national broadcasting includes 10″ and 30″ films on open TV and PayTV, in addition to digital media.
