Created by VML, the piece shows the impact of the influence that athletes have on society
Vivo, as the official sponsor of Team Brazil, brought together its ambassadors to star in a campaign that invites the public to cheer for the Brazilians at the Paris Olympic Games, which will begin on July 26.
The piece, signed by VML, has as its soundtrack the music that celebrates the victories of the national idol, Ayrton Senna, and shows the impact of the influence that athletes have on society.
“We have a 20-year history of supporting Brazilian sports. Now, on this new journey with Team Brazil and on the eve of one of the largest multi-sport events in the world, we want our athletes to stand out individually and collectively, both for their performances and for their values and trajectories”, said Marina Daineze, Vivo’s Brand and Communications Director.
As part of its project related to Brazilian Olympic sports, the brand also has an institutional campaign, created by Africa Creative, with a focus on digital that relates Vivo service attributes to different sports, reinforcing the quality of 5G and fiber with the sporting context.
