With the slide at Villa-Lobos Park, the brand wants to show that it is possible to protect yourself in a simple and safe way
Protex is promoting an action in Parque Villa-Lobos that aims to highlight the daily protection of people’s skin and health.
Using a slide that is over 30 meters long, the brand has launched a series of initiatives that aim to keep consumers aware that bacteria that are harmful to health are everywhere and, therefore, wants to show that it is possible to protect yourself in a simple and safe way.
“There is no seasonality when it comes to health and hygiene. It is essential to always be aware of market needs, study trends and deliver solutions that will add quality to consumers’ lives. We also want to show these consumers that it is possible to protect themselves in a simple way and in any situation. We invite people to explore the world with more confidence, with the proven effectiveness of Protex as a strong ally,” explained Katia Ambrosio, senior executive of marketing and innovation management at Colpal Brasil.
To reinforce the message, the brand also has a team of influencers with names such as singer Aline Wirley and actor Júlio Rocha.
