With pieces signed by Africa Creative, the campaign aims to educate the population about the main types of financial threats
Itaú is betting on the break in the soap opera “Renascer”, on TV Globo, this Monday (8), to launch its awareness campaign against fraud and scams.
The piece, signed by Africa Creative, aims to educate the population about the main types of financial threats in Brazil, in addition to consolidating the bank as a reference in security for its customers, with two films that provide tips and practical guidance so that people can protect themselves in situations that are constantly growing in the country.
“With fraud on the rise, it is essential not only to protect our customers with technological solutions, but also to educate them so that they can recognize and avoid risky situations. We want to reach a diverse audience and provide information that helps create a safer society.” He adds: “Security is a priority for us. We invite everyone to follow the campaign and share the information with friends and family, helping to spread knowledge,” said Adriano Volpini, Director of Corporate Security at Itaú Unibanco.
With a multimedia strategy, the content covers issues about false sales and/or investments, Pix scams and card fraud and will be broadcast on open and subscription TV, as well as streaming, social networks, portals and radio.
“At Itaú, we prioritize the protection and trust of our customers. This campaign exemplifies our ongoing effort to keep them informed and protected, promoting transparency and combating scams and fraud,” concluded Renato Haramura, Marketing Superintendent at Itaú Unibanco.
