A Ademiconrecognized as the largest independent consortium administrator in Brazil in active credits, is now a sponsor of the social program Campeões da Vida, created by Guga Kuerten Institute. This partnership aims to promote social, educational and sports access for children and adolescents who find themselves in situations of social vulnerability.
The Champions of Life program offers a series of activities in an interdisciplinary approach that encompasses the areas of Physical Education, Psychology and Social Services. Each year, the program serves 400 participants, in addition to 20 people with disabilities from the Cooperative of Parents and Friends of People with Disabilities (COEPAD). The main activities offered to students include scholarships, tennis workshops, music lessons, reading incentive programs, dance lessons and soccer tournaments. The program is provided after school hours in five centers: Saco Grande, Itacorubi, Biguaçu, São José and Palhoça.
Ademicon CEO Tatiana Schuchovsky Reichmann emphasizes that actively participating in social programs is a commitment to society and the future of the country. The partnership with the Guga Kuerten Institute reflects this vision of social commitment.
“It is our obligation as a company to use the strength of the brand to democratize the population’s access to education and foster initiatives that promote equality in spaces dedicated to culture, art and sports. Supporting the Guga Kuerten Institute is contributing to the construction of a more inclusive world,” he explains.
The Guga Kuerten Institute is a non-profit civil association launched in 2000 and headquartered in Florianópolis (SC). Its goal is to ensure opportunities for social inclusion for children, adolescents and people with disabilities, through sports, educational and social initiatives that promote citizenship.
In addition to sponsoring the Guga Kuerten Institute, Ademicon maintains its social commitment through investments in various projects and support. Among them are the project ‘In Search of a Star’, which promotes the advancement and strengthening of women’s football in the country; the Paraná Equestrian Society; the Pequeno Príncipe Hospital; and the Pequeno Cotolengo Health Complex.
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