Global partner of the American National Football League (NFL), Budweiser has been named the official sponsor of the league’s first game in São Paulo (SP). As part of this partnership, the brand will launch an exclusive collectible 350ml aluminum bottle, with a design inspired by the match between the Philadelphia Eagles and the Green Bay Packers, which will take place at the Neo Química Arena on September 6.
“Like American football, Budweiser is an American icon and will join Brazilians in celebrating the NFL game in São Paulo in 2024. We are excited to offer a unique bottle for fans to celebrate this historic moment and keep as a memento, taking home an item coveted by collectors and American football enthusiasts,” said Mariana Santos, Budweiser Marketing Director.
Choosing São Paulo as the venue for an NFL regular season game is part of the league’s initiative to expand American football around the world. And Budweiser, recognized globally for its association with the NFL’s most iconic moments, reaffirms its commitment to fans by sponsoring the league’s debut game in South America.
The new collectible Budweiser bottles will be made available to the public soon, in addition to being sold at the event itself in September.
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