Agency will be responsible for the media projects of the brand that belongs to the LVMH Möet Hennessy Louis Vuitton group
BETC Havas has announced that it has won the Sephora account and will be the agency responsible for the brand’s media projects.
“We are delighted to welcome such an iconic brand as Sephora, and it is a source of great pride for us. We are long-standing partners of the LVMH Group and acquiring another of their brands represents a great recognition for us,” said Carol Boccia, Co-President of BETC Havas.
Sephora, founded in 1969, belongs to the LVMH Möet Hennessy Louis Vuitton group, the largest luxury goods conglomerate in the world. The brand, which arrived in Brazil in 2012, opening its first store in Shopping JK Iguatemi, is currently present in 10 states. At BETC, the brand will join LVMH itself, which has been part of the agency’s portfolio since its founding.
