With the squad, the brand aims to take advantage of each influencer’s ability to connect with different profiles of Brazilians
A little over a year ago, alongside Gil do Vigor, it was Brilhante’s turn to present the names that will join the economist in the responsibility of promoting the brand.
Among the new names that make up the influencer squad are Gabb, Tati Machado, Victor Oliveira, Fernando Ricci, Bruna Lohaine, Gabi Mendes and Luiz Limpei, as well as Jacira Santana, influencer and mother of Gil do Vigor.
The brand’s choice of names aims to take advantage of each one’s ability to connect with different profiles of Brazilians.
“We are making strategic choices by investing in influencers who have a strong connection with the public precisely because they are able to approach everyday situations with irreverence and humor, a significant differentiator that brings us even closer to the modern consumer. We believe that these partnerships are essential to boost our digital presence throughout the year, reflecting the positive impact we achieved during the ‘Comprou, Brilhou, Ganhou’ promotion,” highlighted Camilla Ramôa, Influence and Content Manager for Home Care at Unilever.
