O GNT has a new look. With a renewed look and a tagline Flexible, entitled “your place”, the revamped identity brings a fresh graphic design developed by Globo’s Brand & Communication team. GNT is even closer to the contemporary woman with an invitation to moments of relaxation, away from the many demands of everyday life. The goal is to reinforce the brand’s positioning as a space for lightness, relaxation and pleasure, without leaving aside intelligent and inspiring conversations.
“GNT’s evolution is guided by the changes in Brazilian women, who balance responsibilities inside and outside the home. We value family life, but we also enjoy our own moments, maintaining an interest in topics related to the female universe. The audience will find a renewed GNT, lighter, uncomplicated, intelligent and spontaneous, a space for women to breathe, who take care of everything and everyone, but who also value their time, who come home wanting a moment of pleasure, whether alone, with friends or family. GNT is a place where women connect with themselves and can clear their heads from this routine”, says Andréa Tuttman, Marketing Director of Globo’s Variety, Entertainment, Children’s and News Channels.
O on air will gain different typography in the supporting texts, with simpler and more modern choices, in addition to new conceptual vignettes that will set the tone for this renewal with pieces that reflect the feminine universe. The sounds are also different, designed to accompany this movement in the brand’s visual identity. In addition to the soundtracks, the already beloved and well-known voice of GNT, Simone Kliass, makes room for a new accent with the arrival of Carô Carvalho.
Channel adopts simple and modern colors and typography. (Photo: Disclosure/GNT)
GNT programs are already being developed in order to make the new concept tangible.
“The attractions follow the same line of renewal. We prioritize entertainment content that gives our audience a break from their daily lives, with simplicity and a lot of repertoire, whether it’s following an unpretentious conversation in the pool with Fê Paes Leme, real and light stories in ‘Que História é Essa, Porchat?’, having fun with the dynamics of ‘Quem Não Pode, Se Sacode’, rooting for your favorite participant in ‘Geladeiras em Ação’ and ‘The Taste’, or engaging in current and uncomplicated conversations in ‘Saia Justa’ and ‘Papo de Segunda’. We know that moments of lightness are precious for these women, and that self-care, breaks and a moment for themselves are non-negotiable rights for them”, says Tuttman.
Almost 8 million viewers watched the channel’s new programming between April and May, which brought an increase of more than 50% in audience and 48% in share. The April premieres, which were ‘Papo de Segunda’, ‘Quem Não Pode Se Sacode’, ‘Geladeiras em Ação’ and ‘Conversa com Bial’, remained in the Top 4 most watched programs by women with Pay TV in the 35+ age range. The on-air conversations also impacted GNT’s social networks, and brought a 50% increase in video views and impressions, and an increase of almost 30% in public interactions with the posted content.
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