FreeBrands launches the biggest marketing campaign in the history of the Beta brand

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A FreeBrandsrecognized for its continuous innovation in the personal hygiene, perfumery and cosmetics sectors, announces the launch of the largest marketing campaign in the history of the Beta brand. With the arrival of winter, a time when lips become drier and the demand for moisturizing products increases, the campaign ‘Beta lip moisturizer, the one with the ball’ aims to increase brand recognition and boost sales, highlighting a striking difference of the product, which is precisely its “ball” shape.

@betaoficialbr
What’s your trademark? I’ll start with: Beta lip balm. The one with the little ball. 🟣 In pharmacies and at the link in the bio. #theonewiththeball#beta #lipbalm #trademark
♬ as original – Beta – Beta

The Beta line of lip balms stands out for its high quality and innovative colorful ball shape, which has already won over Brazilian consumers. With ten different versions, including scents such as Vanilla, Strawberry, Wonka Chocolate, Havanna Dulce de Leche and Sicilian Lemon, as well as the colorful versions Ruby Red and Amethyst Purple, the brand offers a unique and collectible experience. The line has recently expanded to include hand moisturizers, completing the self-care options.

“We are very excited about this campaign, which not only reinforces Beta’s unique identity, but also celebrates the diversity of scents and colors that our consumers love. We want to make Beta the most remembered and desired lip balm during the winter,” says Guto Cunha, Marketing Director at FreeBrands.

The campaign, which will run throughout the Brazilian winter, includes a diverse mix of media. Planned actions include out-of-home (OOH) media on digital screens in ride-hailing cars and at the country’s main airports, as well as radio media with testimonials and activations at points of sale. FreeBrands has also partnered with major social media influencers, such as Camila Pudim (with over 22 million followers on TikTok), Jéssica Cardoso (almost 7 million also on TikTok) and Perrengue Chique (over 5 million followers on Instagram), in addition to sponsoring the new season of the Make POD podcast on YouTube.

To increase sales, the campaign will include trade marketing actions, including the activation of promoters in stores and other initiatives that aim to increase the visibility of the products.