Agency takes advantage of new phase with ’25em25′ project, seeking to earn R$25 million by 2025.
Greatest Off All Time (GOAT) is the concept that defines the digital marketing agency GOAT Digitalwhich has just announced the acquisition of 30% of the marketing and sales accelerator specialized in the real estate and automotive markets, House Performance.
The partnership with House represents a significant step in GOAT Digital’s mission to become the leading digital marketing agency for SMEs in Brazil. The ’25em25′ project is one of the highlights of this current phase, which estimates that it will reach a turnover of R$25 million by 2025 with the new digital operation, consolidating itself as the largest of all time.
Led by partners Renato Hideki (CEO), Eric Agnello (CCO), Raphael Nunes (COO), and Victor Soares (CFO), GOAT Digital currently serves around 250 recurring clients from various segments throughout Brazil and, with the acquisition of House Performance, expands its portfolio of digital marketing solutions for the real estate and automotive markets. The 25em25 project reinforces the agency’s commitment to sustainable growth and continuous innovation, with the expectation of growing 80% in the next 12 months.
“We are excited about the arrival of House Performance. This partnership strengthens our ability to offer innovative and effective solutions to clients in sectors where we do not yet operate. Together, we are well-positioned to gain profitability and scale and lead the digital transformation in all markets”, explains Renato Hideki, CEO of GOAT Digital.
GOAT Digital and House Performance will continue to operate under their separate brands, but with strengthened synergies that will benefit both companies’ portfolios with best practices and technological innovations. In total, the companies have already generated R$1 billion in sales for their clients.
“I am honored to have the opportunity to lead HP into this new phase. The integration with GOAT Digital will enable us to accelerate the development of technologies and solutions that will further drive our clients’ success,” said Steve Pereira, former Chief Product and Strategy Officer at House Performance, who will take over as CEO of the agency.
In 2024, GOAT Digital is celebrating its 4th anniversary. Located in the Platina axis, a new commercial hub in the east of São Paulo, the agency offers inbound marketing, SEO management and media management solutions. It currently has 80 “goats” under the management of four partners, who have more than 10 years of experience in the digital market.
*Cover photo: Disclosure/GOAT Digital
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