Wake Creators joins Wake ecosystem, a company with integrated digital solutions for retail and industry
Squid, which has been in the market for 10 years and is a leader in data-driven influencer marketing, has undergone a rebranding and is now called Wake Creators! The brand’s new moment involves several changes: it has gained a new visual identity, a new name, and a new tagline, which is now “Influencers. Audience. Technology”.
With all this, Wake Creators is integrated into the Wake ecosystem, a company with integrated digital solutions for retail and industry, focused on medium and large businesses. The other verticals are Wake Commerce, an e-commerce platform for virtual stores, and Wake Experience, with behavior analysis to improve the customer experience through actionable data. The goal is to offer all solutions in a single place: e-commerce platform, digital experiences throughout the journey, and the use of influencers in marketing campaigns. All connections were designed without losing the essence of Wake Creators and expanding the range of possibilities.
This transformation into Wake Creators is a natural, mature process, and has been carried out calmly since Wake was founded in April 2023. The officialization reflects the brand’s maturation and the increasing focus on digitally building and managing the entire consumer journey, from customer attraction to customer loyalty.
With this integration into the ecosystem, influencers are more connected to Wake’s verticals and the company is already thinking about using them in campaigns beyond social media.
Wake Creators’ new positioning
Wake Creators is currently reinforcing some of its market positions, such as being a technology company. The idea is not to sell influencers, but rather to deliver the right audience to brands, connecting them with the ideal influencer for any campaign and segment. Wake Creators can analyze its own database, spanning over 10 years, and gain valuable insights with the help of artificial intelligence and machine learning.
To understand the power of Wake Creators, it works like this: the brand sets out the campaign objective and the Influencer Marketing platform delivers a qualitative audience of content for the ideal match. If the brand wants to run a campaign, for example, with creators who talk about soap operas, are 18 to 25 years old, like baseball, live in the South of Brazil and are vegan, our data will show who these people are and where this audience is. It is a highly personalized proposal.
The largest influencer base
Wake Creators has over 260,000 registered creators, the largest influencer base in Latin America. In addition, Wake Creators reinforces, in this new moment, its proximity and transparency with influencers, especially in relation to campaign data and earnings.
The company values end-to-end transparency for both influencers and creators. Companies know exactly how much they will invest in campaigns, and creators know exactly how much they will receive – something that is not common in the influencer marketing market.
Wake Creators emphasizes that it is the best place for influencers, because the company generates many more opportunities for each of them. Also due to its intelligence, Wake Creators constantly searches for new niches and topics of interest, which opens up a great opportunity for new creators in the market. Wake Creators wants to increasingly professionalize them.
Cutting edge technology
The company has an API that integrates the platform with social networks, importing data, insights and results directly from the source, and showing real results to brands. The brand’s proprietary algorithm has more than 70 metrics for analyzing campaigns and the performance of each influencer.
As a launch project, and to communicate with the public, Wake Creators worked on a schedule of internal and external actions, including a repositioning campaign on social media and proprietary channels, a manifesto video, media on advertising channels, internal communications, training, and material updates.
Watch the manifesto video:
