The initiative will take place in São Paulo, Campinas and Curitiba and will have a 28m² structure
Nivea has announced the launch of a campaign that aims to promote the brand’s traditional “little pots”, called “O Potinho do Brasil”.
Created by MktMix and produced by Cubo, the activation, which will take place in São Paulo, Campinas and Curitiba, has a 28m² structure and immersive technology to showcase the benefits of the five products.
“Through gamification, we will encourage the public to memorize the main functional benefits of the jar that best suits their skin type, thus creating a connection between the person and the product,” stated Flávia Denser, COO of MktMix.
The space will also feature product testing, activities to discover each person’s ideal pot, gifts and special discounts for purchases at physical points of sale and e-commerce.
In addition to the in-person event, the brand will also have influencers cover the event on their social media and will send 200 kits with the products.
“Our Facial Pots have been a success since their launch and this year Nivea wants to use this action to increase people’s knowledge about skin care routines. In a light and educational way, we connect people to products that are accessible, practical and that reaffirm Nivea’s differentiated quality!”, added Verena Christian, Nivea’s skincare grouper.
