Partnership seeks to attract new users with events such as the Paris Olympics and the Euro 2024 final.
A CazéTVchannel created by youtuber Casimiro Miguel, known for his broadcasts of sporting events, is now available on Mercado Play, a platform for streaming do Free market. Users will be able to watch the Paris Olympicsthe Euro 2024 final, the Bundesliga, the Europa League and other tournaments, free of charge, with advertising support, thanks to the Fast Channel (Free Ad Supported TV) model adopted by the platform.
Pablo García, VP of Marketing Commerce at Mercado Livre, highlighted that this feature seeks to attract and retain new users, valuing sport and offering relevant and engaging content.
“With this new feature, we aim to attract and retain new users, valuing sports and offering relevant and engaging content, connecting sports fans to the most exciting moments of the 2024 competitions. The announcement is part of our strategy to continue improving the user experience, offering the best entertainment on a platform they already know and trust,” said García.
The partnership with CazéTV, developed in collaboration with LiveMode, expands the distribution of the channel, which is already present on YouTube, Twitch, Prime Video e Samsung TV Plus. For Mercado Livre, this agreement marks the beginning of its investments in sports content, aligning with the strategy of its competitor Amazon, which already has a broad portfolio in this segment.
*With information from MKT Esportivo
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