Action was carried out in partnership with Galeria
The BBB house was the stage for the launch of McDonald’s Mega product line. Yesterday (1st), the brothers met McFritas, Chicken McNuggets and McFlurry – all in the mega version – in the Mega McBloco action, with a Méqui jingle in a marchinha version, abadás and a carnival decoration.
The activation of the brand was conceived in partnership with the Galeria agency.
In communication, McDonald’s bets on a campaign with a TV movie, digital strategy and performance media, plus CRM. The creative concept belongs to the Galeria.
“Just like at BBB, when we showed a real occasion when people always wanted a more practical and inviting option to share their snack. in the film, we also convey this message of solution in an even more common situation, on a daily basis”, says creative director Phil Daijó.
Datasheet
Titles: New Mega Products
Duration: 30”
Client: Arcos Dourados Comércio de Alimentos SA.
Product: Mega
Agency: gallery
CCO: Rafael Urenha
Executive Creative Direction: Carlos Schleder
Creative Direction: Guzera e Phil Daijó
Creative Supervisor: Rodrigo Porto
Creation: Thiago Ferreira and Gabriel Braz
Attendance: Ana Coutinho, Mariana Magalhães, Paula Salvarani, Taís Boaventura, Larissa Gama and Julia Dantas
McDonald’s Approval: João Branco, Lariane Duarte, Larissa Neves, Lucas Emerick and Rafaela Alejandra
Media: Paulo Ilha, Kaline Lessio, Junior Freitas, Anna Karoline Moreira, Bruno Souza and Thalita Santos
Strategy: Pedro Cruz, Carol Mello, Rafael Martins, Téia Lo-Ré, Amanda Agapito, Thais Oliveira, Felipe Ribeiro, Bruno Souza, Graziele Soares and Adriano Martinez
PR and Influence: Patricia Capuchinho, Didi Blanco, Luiza Karam, Giovanna Maracajá, Aline Paz, Mylena Fontes and Laís Barbosa
Projects: Yarha Costa and Fernando Braga
Artbuyer: Marcos Moura / Sonia Santos
Graphic production: Marcos Moura, Cristiane Pacheco and Cristiano Arashiro
Finishing Coordination: Pablo (Frotinha) Felix
Revision: Theresa Montes
Finishing: Anderson Santos and Paulo Ribeiro
Integrated Production: Ducha Lopes, Priscila Sanches, Karen Nakamura, Fabio Truci, Fernanda Assato and Beatriz Brandão
Producer: prodigal movies
Director: Laga Villanova
Executive production: Francesco Civita, Chico Pedreira, Ana Chrysostomo, Rebeca Broncher and Ana Mendes
Coord. of Prod .: Nathalie Gautier, Luiza Campanelli, Bruna Nogueira and Samantha Assis
Coordinating Team: Rafael Neder, Fabiana Baptista, Beatriz Soares, Lucas Pereira and Everson Martins
Research and Development: Maggie Landim, Cibele Nogueira, Isabel Azevedo, Tunico Rodrix and Ana Lívia
Director’s Assignment: Olivia Leão and Caio Alfieri
Production Direction: Monica Viesi
Producer: Will
Production Assignment: Jennifer Sabino
Ass de Set: Renan Rosa dos Santos, Luuh Ferreira, Jedai and Feijão
Location Producer: Fabiano Ramos
Lease Sign: Luciana Negri de Carvalho
Culinary Production: Paula Rainho, Ariane Oliveira, Carla Cassia Gonçalves, Giulia Puosso, Mariana Terçarolli and Tatiane Reis
Photography Direction: Fabio Politi
1st Camera Assignment: Heitor Mizuki
2nd Camera Assignment: Ana Carolina Osório
Video Assist: Milca Piskulich
GMA: Victoria Drahomiro
Art direction: Eduardo “Crox” Kissajikian
Ass. of Dir. de Arte: Isabel Isak
Object producer: Beautiful Yumi
Object Assignment: Jessica Higa
Object Set Assign: Ericlys Keno, Leonardo Poloni, Murilo Borges and Filipe Kaleb
Counter: Rodrigo Silva dos Santos
Costume: Heloísa Cobra
Costume Sign: Rafaela Barros
Room maid: Gil Santos
Makeup artist: Marcella Lemef
Makeup Assistant: Pamella Franco
Manicure: Soninha
Electrician: Denis Perez
1st Electrician Ass: Tatuzinho
2nd Ass of Electrician: Jefferson Ferreira and Luciano Dias
Machinist: Rodrigo Fidelis
1st Machinist Ass: Fabiano Dias
2nd Machinist Ass Fabio Iamamoto, Mozart Marques and Gleice Soares}
Generator: Amilton Wedekin
Cast Production: Alice Wolfenson and Neto Avena
Ass de Elenco: Gabriel Sanita
Maintenance: Preta and Eliene Alves de Moraes
Fireman: Erik Fernando Simões
Sanitation: Flavia Ferreira Goncalves
Safety: Robson Oliveira de Matos and Rafael Henrique Barros
Driver: Margarida Gallo, Cristiano dos Santos, Edimilson Ricardo de Siqueira, Evanilson da Silva Santos, José Orestes Cirqueira Santos, Jucelino, Luiz Carlos Barbosa da Silva, Enzo Morais Silva, Roberto de Moura Porfirio and Lucinei Ferreira de Lima
Rental Owners: Marcos Magaldi, Tracksuit Magaldi and Rodrigo Dionisio
List: Giulia Rodrigues, Heraldo Firmino, Aline Almeida, Marcio Saad, Laura Coggiola and Lair Olivia
coordinate Post-Production: Tutu Mesquita, Priscilla Paduano and Fabiana Galdino
Post-Production Assistant: Letícia Harumi
Audio Producer: AUDIO FREE WRESTLING
Musical Direction: Paulinho Corcione
Production Coordination: Thacio Palanca
Audio Finishing: Team Fight
Executive/Service: Thais Urenha
