“I Connect My Country” campaign is a co-creation between D’OM and Ariadna agencies
Continental’s first campaign targeting its cargo tires in Latin America, of course, has truck drivers as its central characters. In Brazil alone, there are around 2 million professionals who operate the country’s main mode of cargo transportation.
In a co-creation between the Brazilian agency D’OM and the Latin American agency Ariadna, the initiative, called “Eu Conecto o Meu País”, begins with the digital broadcast of an exciting video manifesto with scenes from the roads of Latin America.
Afterwards, it remains on air supported by the broadcasting of films and testimonial videos on social media, radio spots and stickers for the WhatsApp application, in addition to the distribution of stickers for trucks, t-shirts and caps with the exclusive visual identity of the campaign.
“Eu Conecto o Meu País” continues the German tire brand’s positioning strategy in the Brazilian market, adopting a direct and accessible language, designed specifically to engage truck drivers and fleet owners.