In the stimulated analysis, which used the initiatives most accessed on the Portal as a reference, the two promotions also occupy the top positions, with 67% for Ypê and 43.7% for Nestlé
The promotional actions “Ypê do Milhão” and “Nestlé 100 years” were the most remembered in 2021. In the spontaneous survey, they received 18.2% and 18.1%, respectively, followed by Elma Chips, with 5.5%, according to Promo Portal survey with more than 3 thousand consumers.
In the stimulated analysis, which used the initiatives most accessed on the Portal as a reference, the two promotions also occupy the top positions, with 67% for Ypê and 43.7% for Nestlé. They were followed by “Cada U Faz o Bem”, by Unilever, and “100 Anos de Guaraná”, by Guaraná Antarctica, with 35.4% and 35.2%, respectively.
The two actions also stand out in the promotion category with “draw”, with 47.5% for Ypê do Milhão, and 47%, for 100 Years Nestlé – Bauducco’s “Família do Seu Jeito”, with 34.9%, was with third place.
In the actions with “Cashback”, the two brands were again chosen – although with other strategies -, Ypê for “Try it and Receive it back”, 41.5%, and Nestlé for “Buy that Returns”, 34.9%. The podium ended with “Delícia na Mesa, Dinheiro no Bolso”, by Delícia, with 25.9%. The mechanics of the last two brands combined cashback and draw
