Agency will be responsible for structuring the brand plan, new institutional campaign and social media management
SPR announced that Romanzza, a manufacturer of custom-made and upholstered furniture from Flores da Cunha (RS), operating throughout Brazil, has returned to the agency’s portfolio.
One of the main campaigns carried out was the one that had as its main piece a short advertising film starring actress Vitória Strada. In it, the brand concept was presented and the entire content distribution strategy was carried out through the geolocation of the main architecture offices in Brazil.
“We are very happy to resume our relationship with Romanzza. When a client becomes active again, it shows that we were assertive in our strategies and work. When they return, it is because they value the creativity, boldness, quality of service and organization in the provision of services, which are very striking characteristics of SPR”, says Juliano Brenner Hennemann, executive director of SPR.
The scope for resuming the partnership involves several verticals and strategic work, such as the development of a brand plan, which includes diagnosis, definition of strategies and priority action plans, in addition to the brand’s new institutional campaign and social media management.
Romanzza is the second client to return to the agency’s portfolio this year. In April, Keko Acessórios, a company focused on automotive customization that supplies 12 automakers, also returned to be served by SPR.
