The product has an exclusive layout and the launch includes a robust media and advertising plan
Tenys Pé Baruel presented its new product in collaboration with Podpah, which aims to connect the foot deodorant category with podcast fans.
The partnership consists of a new layout for the product that features the program’s colors, yellow and black, in addition to the logo on the main part of the packaging.
“It is very gratifying when brands that we use, that we had contact with as children, and that are part of our daily lives, seek us out for partnerships. Being a partner of a brand with the trajectory of Tenys Pé and developing a campaign of this size is very important for us. It will be a great invasion of the main businesses in the country”, said Victor Assis, CEO of Podpah.
The launch has a robust media and publicity plan, which covers the digital environment of both brands, exclusive episodes of Podpah and POSs from Tenys Pé.
“The union of our brand with the main podcast in Brazil in a campaign that encompasses products, digital strategies and points of sale is of utmost importance and achievement for us. This partnership strengthens our digital presence and reinforces our commitment to innovation and quality. We are looking forward to seeing Tenys Pé PodPah on everyone’s feet”, added Leonardo Ferraz, marketing director of Tenys Pé.
