According to sources from propmarkcompany will open competition from next Monday (15)
The Petrópolis Group will open a competition, starting next Monday (15), to choose the new agency that will take care of the communication for one of its brands, Petra beer.
The information is from sources at propmark.
The account has been with VML since March 1, 2023, after two years with BETC Havas. VML was hired to be responsible for the brand’s integrated communications.
Also according to the newspaper’s sources, among the agencies that will participate in the competition, AlmapBBDO is certain to be present.
This will be VML’s second client loss in less than a month. At the end of June, the agency and Vivo announced the end of their partnership, which began 21 years ago, when the agency was still called Y&R.
In a statement released at the time, Vivo said it will consolidate its marketing budgets across three of the agencies it works with: Africa Creative, Galeria and Suno United Creators.
