The start of the sponsorship was marked with events and live broadcasts for the fans.
In an agreement to support sports and access to entertainment and audiovisual information, SKY+ (SKY Mais), a live TV platform and streaming and SKYsigned a sponsorship contract with América Futebol Clube until December 2024.
The brand is displayed in important areas of the Arena Independência, the club’s stadium. In addition, paying members are receiving free access to the platform, which brings together the best of live TV and offers the largest selection of sports broadcasts in Brazil through various channels, including on-demand content, such as series, films and documentaries. With the app, fans will not miss any of Coelho’s games, including away matches.
“Football is a national passion and one of the most watched content on SKY+, which is why investing in the sport is a strategic pillar for the brand. Furthermore, we want to be where our audience is. We are excited to support a club with the history and passion of América”, says André Ribeiro, Vice President of Products and Marketing at SKY Brasil.
The platform has a complete sports program, with highlights including the Brazilian Championship Series A, B and C, Copa do Brasil, Copa Libertadores da América, Copa Sul-Americana, Copa América, Olympics and much more, all in one place to make life easier for sports lovers.
“We are very happy with the arrival of SKY+ as our sponsor. This partnership represents a big step for us and will certainly bring many benefits to the club and our fans,” says Marcone Barbosa, Marketing and Business Director at América Futebol Clube.
The sponsorship began during the match between Goiás and América, for the Brazilian Serie B Championship, which was broadcast by SKY+ at Cineart, located at Boulevard Shopping, in Belo Horizonte (MG), for around 200 guests, including club members. On July 6, during the match between América and Operário, also for the Brazilian Serie B Championship, fans were able to see the SKY+ brand displayed at Arena Independência.
Check out how the shirts turned out below:
(Image: Disclosure/Sky)
SKY+ aims to combine live and on-demand TV in one place. In addition to the main sports channels available, users can also boost their plan with the additional packages Premiere, Nosso Futebol, Combate and UFC Fight Pass. There are more than 90 national and international channels and more than 10 thousand titles, including films, series and documentaries, for customers to watch anytime and anywhere, on devices such as smartphones, tablets, computers or smart TVs. The platform also provides additional content in partnership with other platforms. streams for customers who want to extend their plan coverage with Telecine, MAX, Disney+ e Paramount+for example. There is programming for all tastes: journalism, music, children’s channels and much more.
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